Takeplace Blog

Author / Autorka: Cristina Muntean 

Czech version below. / Česká verze níže.

Untouched potential of events on the Czech market

Majority of czech companies in 2012 have one clear mission: to retain existing clients and seek to increase their revenues. Price of obtaining new clients this year is much higher than price of quality maintenance customers. Than how "to open" the client to pay more for the same or other services in the period of crisis? One of the answers could be quality event management for your customers.  

What plays a crucial role in organizing events?

• Clear goal: Do you know exactly what is expected from the event? Do you want to obtain a specific business or just visibility in your target group?
• Story: Today almost all companies organize events and fight for time and attention of potential customers. Therefore, your event must be clearly distinguished and there should be present clear "story" and a reason of why to attend.
• Communication: Do not bet on cases when people see your invitation ones, and that convice them to join and attend the event. To put your event and its story into their awareness, people need to get regular information that will motivate them to remember the event. Here the key role quality event management system such as TakePlace that facilitates distribution of information and manages participants registration. However, do not exagerate  - no one wants to receive emails few times a week, or months prior the event. 
• Media communication: Journalists will not have the same interests as a potential participant. Accordingly, when communicating event to journalists, remember that you need bring some news, or at least point out some new trends, etc. Journalists live on bringing news and writing reports, therefore your communications with them must include something new. 
• Information availability: Do you have sufficient information about your event on your website? Is this information aimed on interests of the participants or rather one-sided presentation of your interests?
• Time-saving for your participants: If the potential participant wants to register  and the registration and payment process are too much  complicated and it takes a lot of time, you can expect he will  give it up after a few attempts.
• Involvement of partners: If everyone, starting from catering,  place suppliers to the hostess feel committed because that will bring them something, guests will feel it and will be returning for the next event.

Many other details play a major role in quality event management that will bring you what you want: more satisfied customers. On the other hand, everything begins and ends with common sense - if you offer something interesting to both parties, and know how to present it, then you meet their promises repeatedly, quality and on time, few people would have something to complain about. In today's virtual reality, events connect people in real and most of the business still come from real customers. Therefore, the  client care pays off- and in events is always a huge untouched potential.

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Let us show off some fresh screen drafts! We work hard these days on implementing the brokerage module into Takeplace. The upcoming release will introduce matchmaking enhancements for easy orchestration of B2B meetings. Stay focused — further updates are on the way.

With Takeplace, conference organizers may easily assign committees, collect submissions and reviews, schedule talks within a multi-track programme and publish instant web timetables and printed proceedings. Steering events has never been easier — setting up the whole conference is a matter of few clicks in a user friendly interface.

Tell us what kind of event you organize. We will assist you in finding the proper solution.

I hope that next year we’ll run FlatWorld Forum with your software!

Hans Gäng, local global Managing Director

Please do not forget to stop by! In the meantime we will share some photos of us having fun and making business at the IT industry’s biggest and most respected event.

Takeplace’s parent company Acemcee has been just accepted into the incubation programme of the South Moravian Innovation Centre (JIC).

Today, we went through the final stage of the incubation admittance giving a talk at the JIC Industrial Council, focused chiefly on Takeplace development background and its architecture and security particularities. And we can proudly announce that our endeavour has been rewarded with success. From now on, we can fully enjoy the incubation programme and its services for technology innovation.

Yes, it is a big step forward for us. So let’s clink glasses and drink a toast to Takeplace and Acemcee!

Takeplace has been promoted in MUNI – a monthly newsletter of the Masaryk University.

New development opportunities for Takeplace at the meeting of innovative companies.

We dropped in on the South Moravian Innovation Center (JIC) again, presenting Takeplace to higher management of business related companies. The folks at JIC really know how to knit business with social aptitude — the meeting has offered plenty of moments of cordial networking upon a glass of Port wine, being tasted until late time.

Aside from enjoying Cálem 10 Years Tawny — narrow winner of the evening — collaboration has been emblazed in the fields implementing voice recognition & synthesis into Takeplace interface, and performing tagging and searching in its video archive.

Long-term endeavour of the Takeplace team starts bearing fruits as we have entered on negotiations with prospective business partners from the USA, Germany and the United Kingdom.

After casual summer breaks we are back and in a rush again. New business opportunities have emerged recently, and Takeplace makes ready for going to the global market. And we surely aim at Takeplace being pronounced world-wide.

Stay with us, as we hope to report more fruitage soon !

We have finalized developing the scheduling module. At present it’s being scrutinized by testers for impending Takeplace integration.